BRIGHTER STRONGER HAIR John Frieda Go Blonder is a mild cleanser that gradually lightens for a visibly lighter brighter more sunlit shade of blonde ACTIVE INGREDIENTS John Frieda Sheer Blonde Go Blonder shampoo is formulated with citrus and chamomile and our BlondeMend Technology SAFE FOR COLOR TREATED HAIR John Frieda Sheer Blonde hair products have been developed for safe use on natural colortreated or highlighted hair BEST USED WITH LIGHTENING CONDITIONER Combine with John Frieda Sheer Blonde Go Blonder Lightening Conditioner and Go Blonder Lemon Miracle Masque to achieve optimal lightening TAKE CONTROL OF YOUR COLOR Use every time you wash your hair whether its once a week or once a day