GO BLONDER Lighten and tone to maintain natural subtle tones and beautiful highlights FROM THE BLONDE EXPERTS This salon quality shampoo is paraben free phthalate free ammonia free and silicone free SAFE FOR COLORTREATED HAIR John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair highlights and low lights CRUELTY FREE VEGANFRIENDLY This shampoo for blonde colortreated hair you can feel good about MADE WITH 50 RECYCLED MATERIAL As part of the John Frieda Teams commitment to making products that are ethically and sustainably responsible