CLEANSING SHAMPOO Gently cleanses while preserving and enhancing the vibrancy of red hair HAIR COLOR PROTECTANT Helps boost softness and shine this Red Boosting Shampoo with Antifade technology protects color and contains pomegranate extract and vitamin E FOR ALL SHADES OF RED Safe for all shades of natural and colourtreated red hair SAFE FOR EVERYDAY USE Use every time you shampoo whether its once a week or once a day COMBINE WITH RADIANT RED PRODUCT LINE For best results use with John Frieda Radiant Red Red Boosting Conditioner