Clairol Professional Liquicolor Permanent Hair Color offers 100% gray coverage and is formulated with SOY4PLEX technology for deep conditioning. This product provides up to 84% more conditioning than leading brands and up to 61% more reflective shine. It features a unified numbering system and offers 57 inter-mixable shades across four tonal families: Neutral, Ash, Gold, and Red. The 12a High Lift Cool Blonde shade is designed to create healthy, multi-dimensional, and long-lasting color results.