Enriched with natural ingredients such as Aloe Vera and Jojoba Oil Free of ammonia peroxide gluten SLS SLES and animalderived ingredients Get rich naturallooking color and up to 45 more shine Apply Beautiful Collection directly from the bottle to shampooed towel dried hair Process 25 minutes at room temperature then rinse Clairol Professional Beautiful Collection SemiPermanent Moisturizing Hair Color is fortified with aloe vera jojoba and vitamin E for longlasting deep conditioning results and faderesistance