IMPROVED FORMULA Verb Curl Shampoo gently cleanses waves curls and coils Powered by our proprietary SunflowerCurl Complex coldpressed golden jojoba oil and castor oil this nourishing shampoo enhances manageability and definition PROVEN RESULTS Increases curl retention memory Mild cleansing and provides hydration for all curl types PROVEN RESULTS Reduces frizz by up to 84 after just one use proven results in a thirdparty testing lab when using the full Verb Curl Collection ONLY THE GOOD STUFF This new improved shampoo is parabenfree sulfatefree siliconefree and glutenfree This Curl Shampoo is also vegan and PETA certified cruelty free FOR ALL CURL TYPES Verb Curl Shampoo is great for all waves curls and coils