PURPLE SHAMPOO This color neutralizing shampoo gently cleanses and brightens hydrates and nourishes while toning yellow hues the color enhancing shampoo is designed to reduce brassiness in colortreated blonde grey and silver hair BRIGHT VIBRANT TONES Verb Purple Shampoo for brassy hair deposits a small amount of Prograde violet pigment into hair to keep blondes bright and reduces brassiness by 24 after just one use INGREDIENTS Prograde violet pigment in the hydrating shampoo cancels out brassy tones Aa Extract deeply moisturizes Frankincense Oil smooths and nourishes and Coconut Fatty Acids enhance softness and shine ONLY GOOD STUFF This PETAcertified paraben free gluten free shampoo for women and men with no harmful sulfates is vegan and cruelty free the brightening shampoo is safe for use on color treated hair HOW TO USE Massage a small amount of the shampoo into wet hair lather well and rinse thoroughly for best results follow the color extend shampoo with Verb Purple Mask