Infused with Certified Fair Trade Shea Butter, Vegan and Cruelty Free Certified by PETA, Certified Organic Ingredients. Developed with hypoallergenic ingredients, Ammonia Free, PPD/PTD Free, Resorcinol Free, LEAD Free, Fragrance Free, Parabens Free! Great gray coverage and it is 100% safe on color treated hair and chemically treated hair Semi permanent, non gmo and long lasting formula