Infused with Certified Fair Trade Shea Butter, Vegan and Cruelty Free Certified by PETA, Certified Organic Ingredients USDA, ECOCERT, IBD and PRODUTO ORGANICO BRASIL. | Developed with hypoallergenic ingredients, Ammonia Free, PPD/PTD Free, Resorcinol Free, LEAD Free, Fragrance Free, Parabens Free! | Great gray coverage and it is 100% safe on color treated hair and chemically treated hair | Semi permanent, non gmo and long lasting formula