Highly Pigmented Vibrant Color Achieve bold vivid results with Kiss Express SemiPermanent Hair Color Available in 23 intermixable shades for unlimited custom colors and creative styling No Ammonia or Peroxide Gentle on hair and scalp this semipermanent dye is free of harsh chemicals making it perfect for chemically processed or sensitive hair types Excellent Gray Coverage Formulated to blend and cover gray hairs with ease while enhancing natural tones and revitalizing faded color Perfect for PreLightened Hair Works best on bleached or lightened hair to deliver intense truetotone color payoff Not designed to lighten hair Nourishing Formula with Natural Extracts pH balanced and enriched with natural fruit and herb extracts plus heatresistant protein to support healthylooking hair and color longevity