Joico Color Balance Blue Shampoo gently cleanses and neutralizes unwanted orange and brassy tones while boosting shine and controlling static BLUE PIGMENTS directly attach to the hair and instantly neutralize unwanted orange tones and brassiness GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great SMART RELEASE TECHNOLOGY our oneofakind liposome delivery system packs a punch continuously releasing Rosehip Oil Arginine and Keratin to help repair strengthen and protect hair from the damaging effects of daily styling KERATIN a protective protein found naturally in hair actively seeks out damage and helps repairs hair by replacing lost proteins The result Stronger healthylooking locks