JOICO Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair 101 Fl Oz

Joico Color Balance Purple Shampoo gently cleanses hair neutralizes unwanted yellow and warm tones and boosts shine and controls static VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great SMART RELEASE TECHNOLOGY our oneofakind liposome delivery system packs a punch continuously releasing Rosehip Oil Arginine and Keratin to help repair strengthen and protect hair from the damaging effects of daily styling KERATIN a protective protein found naturally in hair actively seeks out damage and helps repairs hair by replacing lost proteins The result Stronger healthylooking locks