Give your blonde a second chance with Purple Reincarnation Mask Our OG hair treatment which helps restore hair bonds and strengthen strands is reformulated with soft violet pigments to strengthen and brighten blonde hair Made with with Hydrolyzed Wheat Proteins Vegetable Protein and antioxidantrich Sunflower Seed Extract this awardwinning product fortifies hydrates and nourishes your hair in just 20 minutes Proven to reduce breakage by up to 68 For blonde of all hair types Our Bond Restoring Purple Reincarnation Mask is for all hair types Its especially good for dry damaged bleached blonde hair All BLEACH LONDON products are Vegan and PETAApproved This product contains no bleach ammonia parabens or colour Directions Massage into freshly shampooed hair comb through and leave for up to 20 minutes before rinsing thoroughly Can also be used as a hair conditioner by leaving in for 35 minutes or follow with Reincarnation Conditioner