Color Protection Vibrancy Joico Colorful AntiFade Shampoo helps maintain vibrant longlasting hair color SulfateFree Gentle Cleansing Effectively removes impurities without stripping moisture or dulling color Enhances Shine Softness Leaves hair looking radiant silky and smooth Protects Against Environmental Damage Defends hair from UV exposure pollution and free radicals Strengthens Reduces Breakage Helps improve resilience and prevents damage in colortreated hair