LongLasting Color Protection Helps to preserve colortreated hair preventing fading and ensuring your color stays vibrant longer Repairs Strengthens Powered by Joicos SmartRelease Technology this shampoo rebuilds and strengthens hair reducing breakage and improving overall resilience Hydrates Nourishes Deeply moisturizes leaving hair feeling soft smooth and manageable with every wash Prevents Damage Protects against environmental stressors heat styling and chemical treatments maintaining healthy hair