This semipermanent hair colour contains no hydrogen peroxide bleach ensuring no increase in permanent greys This organic hair colour is formulated without harsh chemicals such as ammonia PPD parabens and resorcinols ensuring it wont cause dryness roughness or brittleness and wont lead to hair fall This ppdfree hair colour efficiently covers white hair in just 35 minutes and the color lasts for up to 5 weeks An organically Natural Hair Colour infused with 8 essential haircare herbs supported by nourishing organic compounds A crueltyfree and vegan hair colour thats highly endorsed by dermatologists for its safe and damagefree hair colouring