Will not increase your greys Has no hydrogen peroxide bleach so it will not trigger greying of hair No harsh chemicals so damagefree Has no ammonia no PPD no parabens and no resorcinols so it will not turn hair dry rough and brittle will not trigger hair fall For 100 grey hair coverage in just 35 minutes A quick hair colouring formula that only coats white hair with colour in flat 35 minutes the colour lasting for up to 5 week 8 herbs more nourishment An organically natural hair colour innovatively crafted with 8 essential haircare herbs supported by nourishing organic compounds All Herbs are grown in Dermatologist recommended A crueltyfree and vegan hair colour thats recommended by dermatologists for colouring hair without any hair or scalp damages