Jamaican Black Castor Oil Collection 9 amazing products that moisture, strength and detangled. About As I Am The Founder With 45 patents, Dr. Ali N Syed and its family-owned business is at the origin of the textured hair industry. R&D As I Am laboratory in the US is specialized in the science of haircare with each product crafted in-house. Impact By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint. Clean Ingredients Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.