Long & Luxe Collection A collection of 8 luxurious products. The perfect regimen from start-to-finish for naturalistas to grow their hair longer and stronger. About As I Am The Founder With 45 patents, Dr. Ali N Syed and its family-owned business is at the origin of the textured hair industry. R&D As I Am laboratory in the US is specialized in the science of haircare with each product crafted in-house. Impact By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint. Clean Ingredients Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.