In 1899, rumors flew around the Northeast Kingdom about a miraculous potion for chafed and cracked cow udders concocted by a pharmacist in Wells River. The minute he tried it on the first cow, John Norris knew what he had to do. He scraped up every penny he could lay his rough hands on to buy the formula and all the rights to market it. He hired a product designer to create the distinctive green tin with a cow’s head and Vermont’s indigenous red clover on the cover. The legend was born, and it was too big to stay in the barn. Before long it was a staple in everybody’s home. During World War II, soldiers used it on their rifles to keep them in shape. And they guess that’s how Bag Balm became a staple of every home in the Northeast Kingdom, ready to rescue and moisturize every cut, callus, new tattoo, ski boot-chafed foot, Kingdom lip or patch of dry winter skin of every member of the household right down to the zapped paw pads of the family dog.