REDUCES SCARS: Clinically shown to soften and smooth scars; for best results, use as soon as the wound has closed and stitches have been removed; with Cepalin, a botanical extract, and Allantoin to help protect the skin | KID-FRIENDLY: Grape-scented and safe for children ages 2-12; for use on scars from cuts and scrapes, burns, insect bites or surgery | TREATS OLD AND NEW SCARS: When used as directed, you'll see significant improvement in the overall appearance, color, texture and softness of the scar | EASY TO APPLY: This convenient gel goes on purple and rubs in clear; the unique triple action formula penetrates beneath the surface of the skin to lock in moisture, help collagen production and renew skin cells | #1 PEDIATRICIAN RECOMMENDED SCAR BRAND: Mederma is the #1 Recommended Brand of Scar Treatments among Pediatricians and Pharmacists (Of U.S. physicians and pharmacists surveyed by an independent market research firm)