Smart Beauty Permanent Hollywood Red Hair Dye with added plex anti-breakage technology Top tips on making your color last longer After coloring, wait for a full 72 hrs before shampooing Use sulfate-free shampoo and conditioner Turn down water temperature when shampooing Smart Beauty Permanent Hollywood Red Hair Dye With added plex anti-breakage technology Smart Plex, described as ‘the single most important development in hair color'. Plex actually nourishes and rebuilds the micro-bond fibre structure of the hair making it healthier and stronger. Protects your hair against damage & breakage Rebuilds your hairs natural structure Restores your hairs strength, suppleness & volume 100% vegan, cruelty-free formulation Perfect for: Achieving stunning bright red hair color Free from: PPD, Mineral oils, Parabens, PEG If your hair is thick or long, two packs may be required. Blends/Cover grey How to color your hair with Smart Beauty Hollywood Red Hair Dye Pack contents 1 x Tube of color cream 1 x Bottle of developer cream 1 x Pair of protective gloves 1 x Instruction leaflet Getting Started • Start with dry, unwashed hair • Cover your clothing with old towel/cape • Wear protective gloves provided • Keep your clock nearby to check development time How to mix the hair dye • Unscrew the cap of the developer cream bottle • Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap • Squeeze the entire contents of the tube into the developer cream bottle, carefully • Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency • Remove the tip of the application nozzle and immediately start the application How to apply the hair dye • Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section. • Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes Enjoy your permanent Hollywood Red hair color • Wearing gloves, work hair into a lather • Rinse thoroughly with warm water, until water runs clear • Wash with colour safe shampoo • Towel dry, and style as desired • Smart Colour+plex already contain conditioning treatment, so you do not need to use additional conditioner • For color longevity, we recommend using a color protect serum We take responsibility for our impact on society and the planet Color results The above swatches are for guidance only. Please complete a hair strand test before full application. The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and thickness of hair. The color will fade with routine shampooing. IMPORTANT: Follow the safety instructions. An allergy alert test must be done 48 hours before use. Guidance for colour intensity Always read and follow the full instructions inside the pack Color Development time; IMPORTANT: The development time starts from when you mix the product. Work quickly and apply evenly to the hair as per instructions. If you leave the product on your hair for longer than the development time, the color will be diluted and you risk damaging your hair. If your hair is thick or long, two packs may be required. 100% vegan, cruelty-free formulation Frequently Asked Questions (FAQ) Q: How long will Smart Beauty's red hair dye last? A: The duration of Smart Beauty's red hair dye largely depends on various factors. Different hair types have varying levels of porosity, affecting how well the hair retains the dye molecules. Hair with higher porosity may experience faster fading, while hair with lower porosity can retain the color for a longer time. Additionally, maintenance routines also play a role in the dye's lifespan. While Smart Beauty uses quality dyes and gentle chemicals to minimize damage, some fading over time is inevitable. To extend the life of the red hair color, it is essential to use color-safe shampoos and conditioners and avoid excessive heat styling. Q: How does hair type affect the longevity of the red hair dye? A: Hair type plays a significant role in how long Smart Beauty's red hair dye lasts. Different hair types have varying levels of porosity, which affects the hair's ability to retain the dye molecules. Hair with higher porosity tends to absorb and release color more easily, leading to faster fading of the red hue. Conversely, hair with lower porosity may retain the color for a longer duration, resulting in a more extended vibrant appearance. Q: Does Smart Beauty's red hair dye cause excessive damage to the hair? A: Smart Beauty strives to strike a balance between using quality dyes that provide vibrant colors and gentle chemicals that minimize damage to the hair. While the dyes are designed to be long-lasting without excessively harming the hair's health, it's essential to remember that some fading over time is normal with any hair dye. Proper maintenance and care can help extend the life of the red hair color without causing significant damage. Q: How can I maintain the vibrancy of the red hair color for a longer time? A: To maintain the vibrancy of Smart Beauty's red hair dye for a longer duration, we recommend following a few essential steps. Firstly, use color-safe shampoos and conditioners specifically formulated for colored hair. These products help minimize color fading and preserve the red hue. Secondly, avoid excessive heat styling, such as frequent use of flat irons or curling wands, as it can contribute to premature color degradation. By taking good care of your dyed hair and following these tips, you can enjoy the vibrant red color for an extended period. Q: Can I refresh the red hair color without damaging my hair? A: Yes, refreshing the red hair color with Smart Beauty's dye can be done without causing damage to your hair. The color can be easily refreshed to restore its vibrancy, and our gentle chemicals ensure that your hair remains healthy throughout the process. However, it's still essential to follow proper hair care and maintenance routines to keep the color looking its best for as long as possible. Smart Beauty Creative Hair Coloring...Made Easy Our mission is to be cruelty-free, vegan and source locally. We develop the best formulations which are easy and safe to use. Our products are made in the EU and UK We’ve been making hair color for over 15 years, and we’re exceptionally proud of them. We try to do business the right way; we take responsibility for our impact on society and the planet.