The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from West London. Their aim - that everyone should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality. Our tagline of "Who Will You Be Today?" opens up opportunity for the consumer to express themselves and use W7 products to be who they want to be. With a strong team behind the brand, W7 has grown year on year and now boasts a collection of over 500 products, none of which are tested on animals. The range includes: nail polish, foundations, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras and our Ebony Collection for darker skin tones.
- SOFT LIPS - A smooth and nourishing clear lip gloss to add professional and dramatic full shine. This duo pack contains the perfect lip partners for your makeup kit
- KISSABLE - This non-sticky, oil free gloss is long-lasting and leaves lips with a professional touch, enhances overall makeup look for full glam and every day
- HOW TO USE - Apply to natural lips or on top of any matte or cream lipstick and liner. The ideal, daily product for pout perfect lips
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our makeup products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - Our clear gloss 100% cruelty free. None of our products are tested on animals