Color Wow 5060150185427 Root Cover Up, Light Brown, 2.1g – Root Concealer for Gray Hair with Natural Finish

Effortlessly cover grays and touch up highlights with the color wow root cover up. Available in medium brown, dark brown, and light brown, this root concealer provides a multi-dimensional, natural look with no mess or stiffness, lasting until your next shampoo.

Key Features and Benefits:

instant coverage: covers grays and fills in sparse areas quickly.
easy application: just press and apply – no mess, no fuss.
temporary color: stays in place until washed out, even when swimming.
reflective mineral powder: offers a multi-dimensional, natural appearance.
non-sticky: free from waxes, dyes, and PPDs, and cruelty-free.
long-lasting value: one compact lasts 6 months to 1 year.

How to use:

application: apply to dry hair.
brush: load the small end of the brush with powder.
apply: use your free hand to pull hair flat against your head. Press the brush firmly into the roots, starting from the scalp and working outward.
avoid sweeping motions: ensure thorough coverage by not using a sweeping motion.
adjust: apply more powder as needed.
extend highlights: use the side edge of the brush to extend highlights and lightly dust off any excess powder with the wide end.

Best for Hair Types:
Suitable for all hair types, especially effective for color-treated, graying, or thinning hair.

Notes from the color wow lab:
The color wow root cover up features a fast, easy, and precise application with no mess. The water-resistant formula adheres instantly to hair and lasts from shampoo to shampoo, staying put while you sleep, sweat, or swim. Formulated with a variety of pigments and reflective particles, it blends seamlessly for a naturally dimensional look.

Ingredients:
Synthetic fluorphlogopite, talc, mica, octyldodecyl stearoyl stearate, ethylhexyl palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetra-isostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylylsilane, ci 77499 (iron oxides), ci 77491 (iron oxides), ci 77891 (titanium dioxide). Formula #711-0"

• Instantly covers grey and dark roots with no mess Fills in gaps for thicker, fuller hair Refresh highlights
• Stays until shampoo’d out – you can even swim in it Reflective mineral powder for a seamless natural look
• No waxes, dyes, or parabens