In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which Diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “Diesel,” an international term pronounced equally all over the world, the perfect name for his endeavor. Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos. Diesel has over 5,000 points of sale worldwide with over 400 monobrand stores, 37 of those in the US. Between 1978 and 2012, the company has produced more than 2,000 different washes of denim. Quartz movement typically built into three separate sub-eyes for the day of the week, date of the month and 24-hour time. Diesel watches prefer to blaze new ground whenever possible. And we love to keep the same attitude when it comes to our packaging. Our premium packaging reflects the class & quality of our watches. Chronograph: A multifunction watch with stopwatch functionality. Diesel watches reflect the confident, assertive nature of the brand itself. Bold and strong, our timepieces will blend seamlessly with any outfit you wear, throughout the year. High-quality leather straps that feel soft and comfortable on the wrist. Extremely durable stainless-steel watch bracelets.
- Mega chief black stainless steel bracelet watch which comes in black analogue 59mm dial
- Comes in round shape and has a mineral glass
- Quartz watch comes with a water resistance of 100 meter
- Watches has a features like chronograph, date, small seconds
- Electronic watch movement features a quartz crystal that oscillates when a current is applied to it