CLAIROL Clairol Blonde It Up Permanent High Lift No Bleach Hair Dye Platinum Blonde

Up To 5X Lighterno Bleachanti-Brassless Damage Vs. Traditional Bleach Kits1. Hair Up To 5 Levels Lighter With No Bleach.2. Aminolift Technology Lifts Pigments Inside The Hair.3. Aminoglycine Complex Helps Protect Hair'S Natural Keratin And Protein, And Helps Keep Its Structure Intact.4. Conditioned, Soft Hair Results.5. Glossy Finish.6. Shimmer Lights Conditioner: Use It Immediately After Lightening For A Cool Neutral Tone Or 1-2 Weeks Later To Prevent Brassy Tones.Meet Clairol Blonde It Up, Our Most Advanced Blonding System That Lightens Hair Up To 5 Levels With No Bleach. What'S The Secret? Our Patented Aminolift Technology Lightener Effectively Lifts Pigments Inside The Hair, While The Aminoglycine Complex Helps Protect Hairs Natural Keratin And Protein, And Helps Keep Its Structure Intact. The Results? Hair Up To 5 Levels Lighter Without The Side Effects Of Bleaching, With A Conditioned, Soft And Glossy Finish.Follow Up With The Last Step Shimmer Lights Conditioner - Your Blonde'S New Best Friend! Tones Down Brassiness And Helps Maintain Brightness On Lightened Hair. Use Immediately After Lightening For A Cool Neutral Tone Or 1-2 Weeks Later To Prevent Brassy Tones.Fsc - Fsc® Mix, Packaging From Responsible Sources, Fsc® C002324Fscgreen Dottidyman