About this item: Neutralizes Warm Tones: Formulated with strong violet pigments to neutralize yellow and warm tones in blonde, silver, or white hairProvitamin B5: Infused with provitamin B5 to keep hair soft, silky, and hydratedWheat Proteins: Protects the inner hair structure and adds volume for a fuller appearanceBrightening Formula: Enhances the brightness and clarity of silver and cool blonde hairEasy Application: Apply to shampooed hair, let it process for 1-3 minutes, then rinse and towel dry See more product details