About this item: ColourPlex Toning Ultra Violet Shampoo: With salon strength violet pigments to banish brassy tones and brighten blonde hair, while reducing breakage by 90%, for your lightest blonde yet. Purple hair shampoo to instantly protect and restore colourBenefits: Nourishing shampoo made with salon strength violet pigments instantly removes yellow tones and revitalises colour. This hair cleanser is vegan-friendly coming in recyclable packaging, to help care for your hair and the environmentFeatures: With our PLEX-REPAIR system to restore the core of the hair while enclosing each strand to lessen breakage and maintain stronger, healthier looking hair. Our shampoo for dyed hair will leave you with brighter locks wash after washDirections: Gently work our ultra purple shampoo into wet hair, lather and rinse through thoroughly. Avoid contact with eyes. If contact occurs, rinse away using warm, clean waterOur Mission: Our team of experts understand that selecting and combining the best haircare ingredients that nature & science have to offer is key for healthy hair. Explore the rest of the range of our colour protecting hair products See more product details