About this item: normcore signature shampoo: a sulfate-free shampoo that gently cleanseswithout stripping moistureand infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated, noticeably softened + 7x more conditioned.* *clinically proven, after one use.soulfood nourishing hair mask: a rich, deeply hydrating mask for 87% more repair** + hair thats 7x more moisturized.** **after one usethe wizard silicone-free detangling primer: a squalane-powered primer that reduces frizz, protects against heat up to 450 degrees + detangles all hair types. See more product details