Welcome to theBalm, where we believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes. So our mission is to be there for you when you want to look good in a matter of minutes (not that we're timing). We have cosmetics down to a fine art - timeless, versatile and always picture perfect. With velvet textures, rich colors, triple-milled pigments and anti-aging ingredients (not that you need it), we're committed to creating premium cosmetics at an accessible price. We do this so you can release your inner artist and feel fabulous - wherever the day takes you. Founder says, "It's simple - I wanted to wake up and love what I do every day. And me? I'm obsessed with beauty. I knew there were things missing from my arsenal. So in 2004, I quit my job, crafted a plan, started mixing ingredients and theBalm was born. Over the years our philosophy has remained the same; to create makeup that inspires you to do what you love and look damn good doing it."
Ingredients infused with isododecane, disteardimonium hectorite, cyclopentasiloxane, trimethylsiloxysilicate, polybutene, isononyl isononanoate, tribehenin, propylene carbonate, c18-36 acid triglyceride, isopropyl myristate, ethyl vanillin, mentha piperita (peppermint) oil, isopropyl titanium triisostearate, stearalkonium hectorite, polyhydroxystearic acid, limonene. May contain / peut contenir [+/- titanium dioxide (ci 77891), red 7 lake (ci 15850), iron oxides (ci 77491, ci 77492, ci 77499), yellow 5 lake (ci 19140), red 6 lake (ci 15850), blue 1 lake (ci 42090), red 27 (ci 45410)]. How to use suggest apply using the doe-foot applicator, or with your favorite lip brush, For color that lasts all night.