elf Power Grip Primer + 4% Niacinamide 0.8 Fl. Oz Packaging May Vary Clear

A gel-based, hydrating face primer that combines the “grip” and smoothing effect of the original power-grip primer with the skin-benefiting properties of 4% niacinamide. It’s formulated to work as both skincare + makeup base: so it preps and hydrates skin while also giving your foundation a tacky base to “stick” to. The finish is clear / translucent and gives a dewy, glowing look — suitable for all skin tones and types (dry, oily, combination, sensitive).

• Improves skin tone & brightens dullness: thanks to the 4% niacinamide, it helps even out skin tone and improve overall skin appearance over time.
• Grips makeup for longer wear: the gel’s slightly tacky texture helps foundation, concealer and other makeup adhere better — often translating to makeup that lasts through the day.
• Hydrates and smooths skin: contains moisturizing / skin-friendly ingredients (like glycerin, hyaluronic acid, and niacinamide) which help the skin feel supple and plump — reducing dryness under makeup.
• Creates an even, glowing base: helps smooth texture and create a “blank canvas” for foundation, promoting smoother and more seamless makeup application.
• Vegan, cruelty-free, and clean-ish formula: The product is free from many harsh chemicals, aligning with conscious beauty preferences. Whlsome +1 🧴 How to Use