elf Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml)

A gel-based, hydrating face primer that smooths skin and helps your makeup “grip” so it applies more evenly and lasts longer. It’s designed to serve as a makeup base: moisturizes, preps, and primes your skin before foundation or other makeup products. The formula goes on clear with a translucent finish, making it suitable for all skin tones and skin types (oily, dry, combination, sensitive).

• The “gel” texture provides a slightly tacky, “grippy” base — this helps foundation or makeup adhere better, reducing slipping/fading and improving longevity.
• Because it contains moisturizing ingredients such as hyaluronic acid, it helps skin retain moisture and gives a plump, hydrated look
• It also aims to smooth skin texture and blur pores or unevenness, helping create a more “even canvas” for makeup application.
• For many users, it results in a natural, dewy – not heavy/matte – finish, which is ideal if you prefer luminous skin under makeup.