They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873
To this day they’ve never gone out of style
And they never will
The original blue jeans
Our signature straight fit
A blank canvas for customization and self-expression