FLUORIDE FREE and SLS FREE Sodium Lauryl Sulfate No added flavor TOOTH BUILDER can be used by homeopaths and people with chemical sensitivities it is hypoallergenic STOPS CANKER SORES AND MOUTH ULCERS Prevents Bad Breath Gum Disease chapped lips and perioral dermatitis SOOTHES PROTECTS DRY MOUTHS MILD ABRASIVE Tooth Builders mild abrasive removes stain and plaque leaves tooth enamel intact Highly abrasive toothpastes contribute to gum recession and tooth wear at the gum line leading to tooth sensitivity Baking soda toothpastes and tartar control toothpastes aggravate tooth sensitivity CONTAINS 36 MOUTH FRIENDLY XYLITOL many times more than other toothpastes which PROFOUNDLY INHIBITS PLAQUE BACTERIA plus 185 nanocalcite which stops tooth sensitivity and protects teeth from cavities The nanocalcite particles seal off the open tubules in your teeth the primary cause of tooth sensitivity IRRITANT FREE NO sodium lauryl sulfate SLS NO cocamidopropyl betaine NO sodium lauroyl sarcosinate NO harsh tartar control agents NO harsh bleaches NO harsh flavors