LAST ALL DAY - Rich long lasting lipstick that looks fresh for up to 24 hours, TWO-STEPS - Apply the red lipstick before sealing it in with shiny top coat, MOISTURIZING - This top coat keeps lips moisturized and looking fresh and healthy, STAYS PUT - Kiss-proof, smudge-proof and food-proof - this lipstick also transfer-resistant, CRUELTY-FREE - Rest easy knowing that we never test our products on animals