CoolToned Blonde Perfection The 1001 Extra Light Ash Blonde shade neutralizes warm and brassy undertones providing a cool sophisticated blonde look This makes it ideal for those desiring an icy or silvery blonde finish with a sleek modern appeal Durable FadeResistant Formula Its advanced pigment technology ensures the color remains vibrant and consistent for weeks Even with regular washing and exposure to sunlight the ash blonde tone maintains its integrity giving you a longlasting radiant look Nourishing and Conditioning Formula Enriched with natural oils vitamins and conditioning agents the formula helps repair and protect the hair during the coloring process It hydrates smooths and enhances the hairs texture leaving it soft silky and healthy ProfessionalQuality Application The creamy nondrip consistency allows for smooth and even application ensuring full coverage from root to tip Whether youre doing a fullhead application root touchups or highlights this dye offers flawless salongrade results at home It provides a more pleasant and comfortable coloring experience without compromising on vibrant results