No Odor: Enjoy a fragrance-free hair coloring experience, Long-Lasting Color: Expect vibrant, enduring results, Scalp Comfort: Gentle on your scalp during application, Free From Harsh Chemicals: No ammonia, resorcinol, parabens, alcohol, or gluten, Multiple Uses: Get more than one application per package, Cruelty-Free & Vegan: Kind to animals and the environment, Sustainable Choice: The first B Corporation certified hair color company