Semi-Permanent Hair Color- Lasts up to 30 Washes or More, No Bleach - Damage-Free Hair Dye, Ultra Conditioning Formula, Baobab Seed Oil moisturizes provides shine, helps induce hair growth and protects from UV rays, Quinoa Extracts packed with vitamins and minerals, vegetable protein strengthens and protects to help prevent breakage, Best for brunettes, No bleach needed!