VIBRANT PURPLE SHAMPOO: 13-fluid ounces of OGX Color Care + Impecca-Blonde Purple Shampoo to care for your lightened, grey, silver, or blonde hair and help prevent your color treated hair from fading, BEAUTIFULLY BRIGHT BLONDE HAIR: This purple toning shampoo helps brighten and color correct yellow and brassy tones. The hydrating blend also helps freshen up your color and protect it from fading, FOR COLOR TREATED HAIR: This blonde shampoo features a powerful toning blend infused with keratin, purple fig, and iris to help fight brassiness to keep your hair bright and toned, HIGHLY PIGMENTED FORMULA: The purple toning shampoo with a highly pigmented formula to fight yellow tones is formulated without parabens or sulfated surfactants, making it perfect for your hair care routine, YOUR HAIR CARE ROUTINE: To use, apply the violet shampoo generously to wet hair, lather, rinse, & follow with conditioner. Try pairing our Color Care + Impecca-Blonde Purple Toning Shampoo with our powerful OGX Impecca-Blonde purple toning drops