HEAT PROTECTION, BODY AND FRIZZ ELIMINATION - Turn on the heat, turn off the damage! Our Perfect Blow Dry Serum adds body, shine and thermal protection so you can style to your heart's content without worrying about unwanted damage. We infuse it with Keratin Proteins and Keravis PE protein complex to strengthen hair, fight frizzy flyaways, and lock in glossy shine., BEAT THE CLOCK- Love your style? Lock it in! Hydrolized Keratin adds body and extends styling hold time, so your blowout looks perfect for longer. Hydrolized vegetable proteins protect the hair from high heat, Panthenol adds radiant shine, while Apple and Blueberry extracts smooth frizz and Violet Mica eliminates brassiness and brightens blondes and brunettes., PERFECT PRE-STYLER - Envelop your tresses in the subtle, summery scent of Peach Nectar, Honeysuckle, Jasmine wrapped in warm Vanilla Sandalwood for an all-day uplifting fragrance. Work evenly through damp hair before blow drying to ensure heat protection, extra shine, and frizz control., SUSTAINABLY ECO-FRIENDLY HAIR CARE - Strength x Beauty is about more than just looking good; it’s about feeling healthy and caring for our planet, too. All of our products are sulfate-free and paraben-free, many are gluten-free and/or vegan. Our bottles are made from sustainably-sourced sugarcane bio-resin and are 100% recyclable. Our all-natural ingredients are better for the atmosphere, our environment, and most importantly, you!