NEW SHISEIDO SUNCARE Elevate your SUN SKIN CARE routine with EXPERT SUN PROTECTOR Lotion SPF50+.UNMATCHED SUNCARE INNOVATIONOur cutting-edge technology, SynchroShieldRepair™, reinforces the protective veil when it is exposed to heat, water, and when it is scratched. Enjoy enhanced defense in any situation.POWERFUL DEFENSE AGAINST PHOTO AGING Shield your skin from the harmful effects of UVA and UVB rays with confidence. Our expertly crafted formula provides robust protection to both the inner and outer layers of your skin, combating photoaging. With the added power of Hypotaurine, it also safeguards against blue light oxidant damage*.BREATHABLE, LIGHTWEIGHT, AND INVISIBLESay goodbye to heavy, greasy sunscreens. This lotion boasts a breathable, lightweight, and invisible formula. It effortlessly blends into all skin types and tones, ensuring a comfortable and natural feel. ADVANCED SKINCAREExperience the synergy of technology and skincare with our meticulously formulated lotion with more than 60% of skincare ingredients.• The Profense CEL™ complex helps reduce the appearance of wrinkles and dark spots*, allowing your skin's natural radiance to shine through.• Enjoy four hours of continuous hydration** with our Algae Complex, keeping your skin nourished and supple.• Soothe discomforts with the calming action of Licorice Root extract, promoting a clearer complexion.• Our NatureSurge Complex helps suppress oxidation caused by environmental pollutants.
It is an invisible, lightweight UV protective lotion that is very water-resistant.
The lotion uses SynchroShield Technology™, which means its protective veil is reinforced by heat, water, and sweat for enhanced defense.
It protects against both UVA and UVB rays, and helps defend against blue light damage.
Infused with over 60% skincare ingredients, it provides four hours of hydration and helps reduce the appearance of wrinkles and dark spots.