ACHIEVE BRIGHTER COOLER BRUNETTE Crush orange brassy tones in one wash with this stainminimizing blue shampoo for natural or colortreated hair including highlighted hair FORMULATED WITH CRUSHED BLUE PIGMENTS Intense crushed blue pigments penetrate strands with stubborn orange brassy tones for a cooler and revived brunette MINIMIZE STAINING Formulated with a tridye blend and a dual penetration system to maximize hair penetration and minimize skin penetration so that you can say goodbye to bathroom stains and gloves SAFE FOR DYED HAIR OR NATURAL BROWN HAIR Safe for natural or colored brunette hair Peroxidefree ammoniafree NOTICEABLE RESULTS IN ONE WASH No empty promises about resuls after using as needed You will transform brassy tones and achieve a cooler brighter brunette in just ONE wash of this blue shampoo for brassy hair