Whats inside is what counts most Key Ingredients Hydrolysed Keratin Hydrolysed keratin in essence helps rebuild the hairs natural protective layer from the inside out by increasing the diameter of each strand It also aids in the reduction of frizz shedding and breakage Cetyl Alcohol It has hydrating moisturising and smoothing properties It softens the hair and adds slip to help detangle it better Aloe Vera Many active ingredients and minerals in aloe vera can help strengthen your hair It contains fatty acids and amino acids as well as vitamins A B12 C and E These contribute to healthy hair follicles Aqua It contains proteins and high concentrations of moisture that penetrate deeply into each hair follicle strengthening and promoting healthy hair It is also silicon and parabenfree