New dye system developed with the technology of 7 organic clean and 100 natural colouring Oils Argan Macadamia Avocado Shea Jojoba Olive and Almond No Ammonia No Parabens No PPD or Hydrogen Peroxide great grey coverage easy to use for both male and female The colouring pigments dissolved in the Oils penetrate directly to the structure of hair ensuring a good saturation of the colour and a magnificent shine Suitable for colour of the entire hair making highlights To maintain the hair colour between two dyeing People exhibiting allergic reactions to permanent hair dye Damaged hair due to chemical or thermal treatment For people who want to use 100 natural dyes Color 94 Ash Blonde for light blond and bleached hair