FOR FINE OR FLAT HAIR - John Frieda Volume Lift Air Whipped Foam, with Air-Silk technology, enhances fullness. ENHANCES VOLUME IN 1 USE - Maximize the fullness of your hair and obtain maximized hold full style creation with Volume Lift products. FOR COLOR-TREATED HAIR - Safe to use on color-treated hair and perfect for styling. SOFTENS HAIR - Volumizing and weightless foam leaves hair soft with touchable movement and bounce. NEW PACKAGING - Presenting the new Volume Lift collection - formerly Luxurious Volume.