Smoothing Formula This smoothing shampoo gently cleanses while restoring softness elasticity and shine helping maintain smooth straight styles with every wash Nourishing Ingredients for Hair Repair An ideal sulfatefree shampoo for frizzy hair for women and men this product is enriched with keratin shea butter and macadamia oil to repair and nourish heatstressed strands Maintenance for Treated HeatStyled Hair Specially designed as a shampoo for keratin treated hair it preserves the effects of professional straightening treatments while enhancing longterm hair health LongLasting Frizz Control Perfect for daily use this hair straightening shampoo reduces frizz smooths texture and helps you achieve a sleek salonquality look at home Professional Hair Care Made in Italy Fanola is a professional Italian hair care brand that aims for the highest quality values processes and ingredients across all hair products Inclusive beauty is at the brands core with over 10 different product ranges with this smooth shampoo being no exception