FASHION BLACK Daring and delight Color Ultimes various shades of black hair color suit any complexion and complement bigvolume hairstyles for glamorous looks SHOW STOPPING SHINE Infused with Diamond Brilliance serum this hair color for women delivers color results with luminous shine HAIR DYE Formulated with a special UV filter color Ultimes hair color kit provides additional protection FADE RESISTANT VIBRANCY With our intense black shade this vibrant permanent hair dye color gives up to 10 weeks of showstopping color intensity even on gray FIND YOUR SHADE For best results choose a color in the shade level that best matches your current color The shade map on the back of pack will help you find the best shade for you