ELASTICIZER Our iconic multiawardwinning supercharged formula to instantly hydrate and strengthen your hair add shine and reduce frizz HOW TO USE Apply Elasticizer liberally in sections to damp hair before shampooing Leave for a minimum of 1020 minutes Cover with a shower cap or towel the heat created helps open your hairs cuticles so they can properly absorb the nutrients Rinse thoroughly then shampoo and condition as normal For best results use regularly once to twice a week can be used more frequently For best results use regularly once to twice a week can be used more frequently RESTORE YOUR HAIR Strands feel like straw Frizziness out of control Or simply want to improve the condition of your hair A weekly fix of Elasticizer is the answer your hairs been waiting for IDEAL FOR ALL HAIR TYPES Unlock the secret to conditioned bouncy and nourished hair with our preshampoo hydrating hair mask Youll experience a smoother texture no more frizz plus restored elasticity and bounce instantly SUSTAINABLE Many of our products are veganfriendly and we never test on animals Our packaging is sustainable and crafted from recycled materials such as sugarcane bioplastic and PostConsumer Recycled PCR plastic