A A A PREVIA Keeping After Color Shampoo is specially formulated for colortreated hair This moisturizing shampoo gently cleanses nourishes and protects your hair while preserving color vibrancy and shine ensuring longlasting radiant results This protective shampoo is packed with premium natural ingredients that nourish colortreated and bleached hair The vegan sulfatefree glutenfree and parabenfree formula helps maintain healthy hair and vibrant color without any harmful chemicals A PREVIA Keeping After Color Shampoo deeply hydrates and forms a protective shield around each strand preventing breakage and fading It keeps dyed hair soft silky and vibrant while also enhancing its natural shine and smoothness without weighing it down This hydrating shampoo is designed to provide longlasting protection against color fading It ensures that your color treatments stay vibrant and fresh for longer maintaining the depth and richness of your color while promoting healthy shiny hair Formulated with up to 975 ingredients from natural origins PREVIA Keeping After Color Shampoo is ecofriendly and sustainable With no harmful additives it offers a luxurious hair care experience thats safe for you and the planet ensuring gorgeous healthy hair