FIRST OF ITS KIND TRENDSTARTERs Dry Pomade is a revolutionary proprietary formula that combines timeless Hair Gel with newage Pomade Our Dry Pomade will provide a firm geltype hold without the crunchiness FIRM HOLD TRENDSTARTERs Dry Pomade provides an allday firm hold while adding texture and definition to your hairstyle LOW SHINE Add a natural low shine finish to your hair with our Dry Pomade PREMIUM INGREDIENTS TRENDSTARTER uses the best quality ingredients to keep your hair healthy and styled TRENDSTARTERs Dry Pomade contains many nutrients including Biotin and Aloe Vera Our proprietary formula strengthens conditions and moisturizes all hair types MADE IN THE USA